Neuropersona
Perspectives of customers and market behaviours are critical to understanding how to align Products and Customer future needs.
TWO MARRIED COUPLES
Two couples married on the same day, went on a honeymoon at the same resort and when they returned bought similar condominium apartments, refridgerators, stoves and hybrid cars.
One couple enjoyed their first wedding and the husband and wife were in their late twenties.
The second couple had each been married previously, twice, and were in their late fourties.
Traditional old media marketing would have missed both couples.
Understanding stories and insights focused on behaviours allows us to serve both couples.