DEFINE ALIGNMENT GOALS and METRICS
MAP PRODUCT and CUSTOMER CONTENT
MAP CUSTOMER BEHAVIOURS
MAP WEB and SOCIAL MEDIA CONTENT
ANALYZE PRODUCT, CUSTOMER, WEB and SOCIAL MEDIA CONTENT SYNCRONIZATION.
SET FUTURE SEO and SEM ALIGNMENT
AUDITS for CONTENT RECOVERY
1
ALIGN
DEFINE SEO and SEM ALIGNMENT METRICS
MAP PRODUCT TO CUSTOMER ALIGNMENT
MAP WEB and SOCIAL MEDIA ALIGNMENT
MAP MARKETING and SALES FORECAST
OVERLAY SEMANTIC MARKET RESEARCH
SUPPLIER and COMPETITIVE SCAN
WEB, SOCIAL MEDIA STRATEGY
SEARCH ALIGNMENT--SEO, SEM, INTERNAL
COPYWRITING
ACCELERATED LEARNING
BEST PRACTICES, TOOLS and CONTENT
INFORMATION ARCHITECTURE
DEVELOPMENT and ENGINEERING
QUALITY ASSURANCE
PROJECT MANAGEMENT
SCORECARDS and DASHBOARDS
2
DELIVER
CONTENT SYNCHRONIZATION for PRODUCT, CUSTOMERS, WEB and SOCIAL MEDIA CONTENT to CUSTOMER CONTACT POINTS
SETUP ALIGNMENT MEASURE SCENARIOS
BING, GOOGLE, YAHOO ANALYTICS
SEO, SEM OPTIMIZATION
LANDING PAGE OPTIMIZATION
SEARCH AD TESTING
VALIDATE CONTENT RECOVERY PLAN